Statement
of Privacy
Brand Factor Solution Sdn Bhd (“Brand
Factor”) is committed to protecting your privacy and
developing technology that gives you the most powerful and
safe online experience. This Brand Factor Statement of Privacy
applies to Brand Factor Web sites and governs data collection
and usage at all Brand Factor sites and services. By using
Brand Factor websites, you consent to the data collection
practices described in this statement of Privacy.
This statement of privacy
consists of a general section which applies to all Brand
Factor sites and services. Please read the complete Brand
Factor Statement of Privacy below to learn details about
how some of Brand Factor’s sites and services protect
your personal information.
Collection
of your Personal Information
Brand Factor collects personally
identifiable information, such as your e-mail address name,
home or work address or telephone number. At other sites,
Brand Factor collects anonymous demographic information,
which is not unique to you, such as your ZIP code, age,
gender, preferences, interests and favorites. Some sites
collect a combination of the two types of information. Information
collected at one Brand Factor Web site may be shared within
Brand Factor and its controlled subsidiaries and affiliates,
including the Brand Factor family of Web sites. Personal
and demographic data may be stored and processed outside
of your country, and by using Brand Factor, you consent
to any such transfers outside of your country.
There is also information
about your computer hardware and software that is automatically
collected by Brand Factor and may be shared with other Web
sites within the Brand Factor family of web sites. This
information can include: your IP address, browser type,
domain names, access times and referring Web site addresses.
This information is used by Brand Factor for the operation
of the service, to maintain quality of the service, and
to provide general statistics regarding use of the Brand
Factor Web sites
Please keep in mind that
if you directly disclose personally identifiable information
personally sensitive data through Brand Factor Chats, Brand
Factor Communities, or other public online forums, this
information may be collected and used by others.
Brand Factor encourages
you to review the privacy statements of Web sites you choose
to link to from Brand Factor so that you can understand
how those Web sites collect, use and share your information.
Brand Factor is not responsible for the privacy statements
or other content on Web sites outside of Brand Factor and
Brand Factor family of Web sites.
Use
of your Personal Information
Brand Factor Web sites and
their operational service partners collect and use your
personal information to operate Brand Factor Web sites and
deliver the services you have requested. Brand Factor sites
also use your personally identifiable information to inform
you of other products or services available from Brand Factor
and its affiliates. Brand Factor may also contact you via
surveys to conduct research about your opinion of current
services or products of potential new services or services
that may be offered.
Brand Factor does not sell,
rent or lease its customer lists to third parties. Brand
Factor may, from time to time, contact you on behalf of
external business partners about a particular offering that
may be of interest to you. In those cases, your unique personally
identifiable information (e-mail, name, address, telephone
number) is not transferred to the third party. In addition,
Brand Factor may share data with trusted partners to help
us perform statistical analysis, send you email or postal
mail, provide customer support, or arrange for deliveries.
All such third parties are prohibited from using your personal
information except to provide these services to Brand Factor,
and they are required to maintain the confidentiality of
your information.
Brand Factor does not use
or disclose sensitive personal information, such as race,
religion, or political affiliations, without your explicit
consent.
Brand Factor keeps track
of the Web sites and pages our customers visit within Brand
Factor, in order to determine what Brand Factor sites and
services are the most popular. This data is used to deliver
customised content and advertising within Brand Factor to
customers whose behaviour indicates that they are interested
in a particular subject area.
Brand Factor Web sites will
disclose your personal information, without notice, only
if required to do so by law or in the good faith belief
that such action is necessary to:
(a)
conform to the edicts of the law or comply with legal process
served on Brand Factor
the site;
(b) protect and defend the rights or property of Brand Factor
,and its family of Web
sites; and,
(c) act under exigent circumstances to protect the personal
safety of users of Brand
Factor, its web sites, or the public.
Use
of Cookies
Many of the Brand Factor
Web sites use "cookies" to help you personalise
your online experience. A cookie is a text file that is
placed on your hard disk by a Web page server. Cookies cannot
be used to run programmes or deliver viruses to your computer.
Cookies are uniquely assigned to you, and can only be read
by a web server in the domain that issued the cookie to
you.
One of the primary purposes
of cookies is to provide a convenience feature to save you
time. The purpose of a cookie is to tell the Web server
that you have returned to a specific page. For example,
if you personalise Brand Factor 's pages, or register with
Brand Factor site or services, a cookie helps Brand Factor
to recall your specific information on subsequent visits.
This simplifies the process of recording your personal information,
such as billing addresses, shipping addresses, and so on.
When you return to the same Brand Factor Web site, the information
you previously provided can be retrieved, so you can easily
use the Brand Factor features that you customised.
You have the ability to
accept or decline cookies. Most Web browsers automatically
accept cookies, but you can usually modify your browser
setting to decline cookies if you prefer. If you choose
to decline cookies, you may not be able to fully experience
the interactive features of the Brand Factor services or
Web sites you visit.
Use
of Web Beacons
Brand
Factor Web pages may contain electronic images known as
Web beacons -sometimes called single-pixel gifs - that allow
Brand Factor to count users who have visited those pages
and to deliver co-branded services. Web beacons are not
used to access your personally identifiable information
on the Brand Factor network of sites and services; they
are a technique we use to compile aggregated statistics
about Brand Factor Web site usage.
Web beacons collect only
a limited set of information including a cookie number,
time and date of a page view, and a description of the page
on which the Web beacon resides. Brand Factor Web pages
may also contain Web beacons placed there by our advertising
partners, as described below, to help Brand Factor determine
the effectiveness of our Internet advertising campaigns.
Use
of Third Party Ad Networks
The majority of the online
banner advertisements you see on Brand Factor Web sites
are displayed by Brand Factor.
In addition, Brand Factor
also allows other companies, called third-party ad servers
or ad networks, to display advertisements on Brand Factor
Web sites. To do this, ad networks place a persistent cookie
on your computer. Doing this allows the ad network to recognise
your computer each time they send you an online advertisement.
In this way, ad networks may compile information about where
you, or others who are using your computer, saw their advertisements
and determine which ads are clicked on. This information
allows an ad network to deliver advertisements that they
believe will be of most interest to you. Brand Factor does
not have access to or control of the cookies that may be
placed by the third-party ad servers or ad networks.
If you want to prevent one
of these third-party companies from sending and reading
cookies on your computer, you will need to visit each ad
network's Web site individually and request that you be
removed from its system.
Control
your Personal Information
You may also stop the delivery
of future promotional e-mail from Brand Factor Web sites
by following the specific instructions in the e-mail you
receive. The instructions explain how to stop receiving
such e-mails.
There
are some Web sites, including Brand Factor Online Survey,
which send out periodic e-mails informing you of product
surveys, new feature announcements and news about Brand
Factor products and services. These e-mails are considered
essential to the provision of the service you have requested.
You will not be able to choose to unsubscribe to these mailings,
as they are considered a part of the service you have chosen.
Security
of your Personal Information
Brand Factor secures your
personal information from unauthorised access, use or disclosure.
Brand Factor secures the personally identifiable information
you provide on computer servers in a controlled, secure
environment, protected from unauthorised access, use or
disclosure. When personal information (such as a credit
card number) is transmitted to other Web sites, it is protected
through the use of encryption, such as the Secure Socket
Layer (SSL) protocol.
Changes
to this Statement
Brand Factor will occasionally
update this Statement of Privacy to reflect company and
customer feedback. Brand Factor encourages you to periodically
review this Statement to be informed of how Brand Factor
is protecting your information.
Contact
Information
Brand
Factor welcomes your comments regarding this Statement of
Privacy. If you believe that Brand Factor has not adhered
to this Statement, please contact Brand Factor by e-mail.
We will use commercially reasonable efforts to promptly
determine and remedy the problem. Click
here to send e-mail.
Brand
Factor Newsletters
When you subscribe to an
Brand Factor Newsletter, Brand Factor requests your e-mail
address. Brand Factor strongly urges you to also select
a password to protect your privacy, however, this is optional.
Brand Factor uses your e-mail address to send you the newsletter(s)
you have requested. Brand Factor does not share its Newsletter
subscribers' e-mail addresses with third parties except
as required to deliver the service.
You may subscribe and unsubscribe
to Brand Factor Newsletters by going to Registration Page.
By using a password when subscribing, you are securing your
newsletter subscription account. In addition, each Brand
Factor newsletter you receive will have instructions on
how to unsubscribe prominently mentioned in it.
By
using a password when subscribing, you are securing your
newsletter account. If you do not secure your account, others
who know your e-mail address can view and modify your subscription
choices.
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